Are you planning to create a video for your business in the near future, and working with a video production company to do that. Between all of the production stages, you'll find that post-production is the stage where you can give the most feedback and make changes. However, being a good client also means that you need to give good feedback that the video editor can work with. Here are some tips for giving feedback to get the results that you want in difficult areas to describe, which are music and color. 

Music Selection

It's incredibly common for videos to use a stock music track for background music since they are very affordable and plentiful. However, you need to realize that your editor is trying to find a music track based on search terms that they enter. If you do not like the music track, you'll want to give your editor feedback they can work with when performing their next search. 

Start with the instrumentation. Are there instruments in the current track you do not like? If so, speak up. You will need to say what kind of instrumentation you prefer instead. Maybe you want a track with more natural instruments, like strings and marimba. You may want to go the complete opposite direction, with more electronic instruments that give off a tech vibe that better matches your business.

Can't find the right words? Then find a popular music track that you currently like, even if you cannot license it because it's too expensive. The editor can listen to the characteristics of the track and perform their next search based on that.

Color Correction

The color of the video when shot is not the final color used in the finished product. It is often a flat look that allows for more control over the color in post-production. This gives you the flexibility in how you want to color correct the video since you still have highlights and shadows in the image that can be altered. 

A great way to describe how you want the video to look is by using color temperature. You may want the video to look warmer, which is more of an orange color that is produced by artificial light. An alternative is a cooler color, which is more like the blue that is produced by natural sunlight. Using warmer and cooler to give direction can help guide the color towards what you are looking for. 

Asking for deeper blacks means that the blacks are going to become darker on the screen, but you'll end up losing the detail within the color. For example, dark hair may lose its virtual texture, but shadows will look darker. 

For more information, contact a local company like Jolly Roger Images.